From LA to Liverpool
COUTURE DESIGNER WEAR
Jenny Kenny | Designer Dress Agency | August 2018
Jenny spent most of the 15 years prior to opening the Designer Dress Agency, on Penny lane in 2017, as an international singer travelling around the world with Princess Cruise Lines and was based mainly in Los Angeles. During that time Jenny and her sister came across a clothing store on Melrose Avenue in Los Angeles that was everything they ever dreamed of.
This shop stocked amazing designer clothes “Pre-Loved”, i.e. worn once and they both fell in love with the place. Jenny knew that Liverpool girls love their fashion, especially designer wear, and like to have a new outfit every time they go out. They would love this place.
Jenny, “Most scouse girls never want to wear the same outfit twice so I thought a designer dress agency would be perfect in Liverpool.”
A PASSION FOR FASHION
Jenny has always had a love for fashion and more importantly perhaps, a love of high-end fashion. Now Jenny gets to spend all her time surrounded by high-end designer wear and accessories so going to work each day is an experience that is nothing like work.
Jenny credits Victoria Beckham as a source of inspiration for the passion and style that makes the business Liverpool’s most exciting couture designer outlet.
Jenny, “It is lovely to be back in Liverpool full time, and I get to meet lots of lovely people. I have always been very proud to be a scouser.”
TAKING THE PLUNGE
Taking the risk of starting a new business from scratch would not have happened without the support of family. Jenny is very close to her mother who is more of a best friend and her constant encouragement helped to take the plunge and start the business. The other most influential person in Jennys’ life is her sister, Alison Ward, who is an inspiration on a daily basis and supportive of everything Jenny has done.
Jenny, “I am really lucky to have an amazing and supportive mum and dad. I also wouldn’t be where I am today if it wasn’t for my beautiful and talented sister.”
WHAT IS ON OFFER
The store has an amazing range of quality designer clothes and accessories at a fraction of their original price. ladies get the opportunity of owning a Harve Leger dress or a pair of Christian Louboutins without breaking the bank. The whole store is a unique experience to be able to enjoy some bubbles in the boudoir and try on a variety of highend pieces at affordable prices.
HOW DO WE DECIDE WHAT TO STOCK
The truth is that apart from what I get from stylists, the stock is made up of items that customers have brought in and we sell them on for them. So, the bulk of the stock is a testament to the good taste of our customers here in Liverpool. One time I was lucky enough to obtain an amazing Balmain dress from an LA-based stylist, the dress was worn once by a model on a Balmain shoot for Vogue.
Jenny, “Liverpool girls do have amazing taste so it is thanks to them that we have a store full of stunning items at such fantastic prices.”
WHO ARE OUR CUSTOMERS?
Our clients are not from any particular age group or location but people who have one thing in common, an appreciation of fashion and a love of designer products. It would be tough to find a better location here in the north because Liverpool is a place where couture fashion is part of life and an aspiration for so many.
THE JENNY KENNY DESIGNER DRESS AGENCY
A treasure trove of couture designer wear based in South Liverpool. Jenny Kenny Designer Dress Agency also stocks one-off pieces from around the world.
JK ONLINE SHOP
Jenny Kenny Designer Dress Agency has just recently launched its Online Shop which is now live via our website
So Ladies from all over the UK now also have the opportunity to purchase the fantastic Pre-loved Designer Fashion we have in our Liverpool Store, at the click of a button.
“JK REALLY IS THE BEST AND MOST GLAMOROUS DESIGNER DRESS AGENCY IN THE COUNTRY” Jenny Kenny xxx